Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to Qwen Chat for Research Workflows
- Positioning Qwen Chat within intelligence processes
- AI-assisted vs manually executed research tasks
- Ensuring reliability and avoiding analytical pitfalls
Prompt Engineering for Market Research
- Structuring prompts for extracting relevant insights
- Managing tone and analytical precision
- Controlling depth, scope, and specificity
Summarizing Industry Reports and Documents
- Techniques for processing long reports
- Extracting key trends, metrics, and takeaways
- Creating concise executive-ready summaries
Competitive Analysis with Qwen Chat
- Building comparison matrices through prompting
- Highlighting strengths, weaknesses, and differentiators
- Drafting competitor briefs for leadership use
Generating Business Intelligence Outputs
- Creating SWOT analyses and strategic snapshots
- Drafting opportunity and risk insights
- Developing reusable templates for BI tasks
Analyzing Market Data and Qualitative Inputs
- Extracting insights from qualitative sources
- Interpreting trends, customer sentiment, and signals
- Synthesizing fragmented information into coherent narratives
Workflow Integration and Best Practices
- Building repeatable AI-assisted research workflows
- Quality control and verification techniques
- Ensuring alignment with internal research standards
Ethics, Limitations, and Governance
- Managing confidentiality and responsible use
- Recognizing model limitations in analytical contexts
- Applying human-in-the-loop validation
Summary and Next Steps
Requirements
- An understanding of market research fundamentals
- Experience with analytical or reporting tools
- Familiarity with business strategy concepts
Audience
- Business analysts
- Market research teams
- Strategy, planning, and product management staff
14 Hours
